Advantage announces five upcoming books on leadership, investing and real estate

Advantage | The Authority Company is publishing five new books from founders, CEOs and industry experts across investing, leadership, entrepreneurship, oil and gas, and commercial real estate. The lineup spans four of the company’s imprints and underscores how the publisher is using books to help business leaders build authority.

Why it matters: - Advantage | The Authority Company is lining up five new books aimed at business leaders and investors in sectors where expertise and credibility matter. - The releases span leadership, entrepreneurship, financial planning, commercial real estate, and oil and gas. - The books also reinforce Advantage’s core pitch that publishing can help professionals build authority in their fields.

What happened: - Advantage announced five upcoming publishing projects from authors tied to its imprints. - The authors are Michael Hoy, Travis Penfield, Steve Qualkinbush, Matt Slaine and Jay Young. - The books are set to publish in the coming months. - Advantage said the projects reflect work across five publishing imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books and Rethink Press.

The details: - Michael Hoy, founder and managing partner of Hoy Partners LLC and former CEO of Great Day Improvements, is publishing "Lead Them Higher: Rethinking Winning, Leadership, and What Lasts" through Entrepreneur Books. - Hoy’s book draws on decades of leadership experience and focuses on leading people rather than just managing results. - Travis Penfield, founder and CEO of 49 Financial, is publishing "The Tension" through Forbes Books. - Penfield’s book addresses tensions entrepreneurs and leaders face, including recovery from emergency brain surgery, leading his firm to independence and supporting his wife Jaclyn through cancer treatment. - Penfield’s framework covers noticing, assessing, accepting and managing tension productively. - Steve Qualkinbush, who has initiated and managed more than $500 million in real estate development projects, is publishing a book with co-authors Bob Qualkinbush and Lyneir Richardson through Advantage Books. - The real estate book centers on four forces that affect every property: physical, regulatory, cultural and market. - The book is aimed at economic development officials evaluating proposals and advocating for incentives and subsidies tied to sustained community economic development. - Matt Slaine, currently CEO of Princeton Medspa Partners, is publishing "Special at Scale: The Decisions That Make or Break Entrepreneurs, Investors, and the Multilocation Businesses They Build Together" through Entrepreneur Books. - Slaine’s book examines the decision-making layer beneath operations in private equity-backed, multi-location businesses. - Jay Young, fourth-generation oilman and founder and CEO of King Operating Corp., is publishing an updated edition of "The Upside of Oil and Gas Investing" through Forbes Books. - Young’s second book expands on his 2020 title and offers a first-person guide to direct investment in domestic oil and gas. - Young argues that traditional oil deals are structured to pay the promoter first and the investor last, while King Operating Corp.’s model is designed to reduce risk and offer a more repeatable alternative.

Between the lines: - The five-book slate shows Advantage leaning into founder-led, expertise-driven titles that are closely tied to each author’s operating experience. - The mix of industries suggests the company is targeting audiences that value practical advice over general business commentary. - The publishing strategy also fits a broader trend in which executives use books as a credibility tool as much as a content product.

What's next: - Advantage said the books will be published over the coming months. - The company directed readers to more information about its imprints and services for details on publishing, media services and brand strategy. - The authors’ books will add to Advantage’s catalog across its publishing brands as the launches roll out.

The bottom line: - Advantage is using five new titles to showcase its authority-building model across high-stakes industries where expertise is a business asset.